Another reason for the price cut seems to be the large gulf of price gap between the iPhone 6 and the 6s, thus making the upgrades less attractive. This also seems to be the first time iPhone price has been slashed in the first two months of launch, something that inadvertently points at the initial pricing. Another report points out that Apple had initially imported 320,000 units of the iPhone 6s and the 6s Plus but the deficient demand seems to have hit the same and now the imports have slung to a lower 120,000 in November. The reason price cuts come out as surprising is the way Apple usually manages its pricing strategy, they are among the few in the smartphone industry who stick by their initial prices. The series of price cuts across most of the iPhone models is a tell-tale sign that Apple wants to spike up the sales number even if it means a direct slash in the iPhone prices, this however will add up as a bonus for folks looking out to buy the iPhones this holiday season. Edit: Title and content have been updated to improve accuracy
